Eriksen Education AS

“I was the manager of Google Norway from the beginning of 2005 until I resigned in December 2019. The customers of Google need advice on primarily two things. One is search engine marketing, SEM (paid advertising), which Google or another agency can help them with. The second part is search engine optimization, SEO, which is far more complicated. Google´s employees do not engage in SEO consulting since it would be unfortunate to advise customers on how to achieve the best possible organic placement on Google when the main purpose is to assist paying advertisers. There can easily be challenging habilitation problems if one were to do this. Therefore, also the Google employees had little SEO insight. Customers then rely on good external experts within SEO. I met Roar Eriksen already in 2005 and had a close collaboration with him during all the years I worked at Google. In many ways, he was my most important external partner and advisor. I have referred dozens of customers to him who were all very pleased with the services he provided. I continue to refer clients to Roar and believe that he is the foremost expert in SEO in Norway. Several of the companies of which I am a shareholder and/or a board member also use Roar´s expertise in the area. In addition, he is also an excellent speaker who helps to promote knowledge about digital marketing. I am happy to answer questions about Roar Eriksen and his knowledge in search engine optimization, and would generally recommend him to anyone who needs advice in this business-critical area.”

“Roar Eriksen has held courses in SEO at Webgruppen since it´s establishement in 2007. I consider Roar as one of the best professionals in SEO within the country. He has a lot of knowledge and experience, works efficiently, and creates results for his customers that few others would be able to. He works ethically, with white-hat optimization, so that customers do not risk penalties or downgrades due to gray zone methods. For larger, serious companies – this is crucial.”

“I have used Roar Eriksen as an advisor and expert in search engine optimization (SEO) since 2003. Eriksen has assisted me and my employees with several major websites over the years, with the major site being 1881.no. Due to close and useful interaction between Eriksen´s analyzes and improvement measures, and our technicians, our organic traffic has increased significantly. Roar also helped us uncover a “clog” in the system that no other advisor found, which led us to unleash an untapped SEO potential. A cornerstone of our joint work has been ethical SEO, which Eriksen has always been a strong advocate for. Based on his assistance, 1881.no today appears as one of Norway`s best-indexed sites, and with very high domain authority.”